OBJECTS OF WONDER TO TRANSFORM NORMALITY
JCP Universe is an unconventional brand going beyond the normal commercial framework to open culture to everyone. It goes beyond market trends, bypassing simple variations of familiar styles with pieces of unique identities. As humans finally accept how deeply their actions impact the planet they inhabit, JCP Universe brings attention to the subject by focusing on substance.The brand also questions the relationship between physical and digital. That is how the JCP Metaverse is born: a proprietary metaverse implemented on Web 3.0 that shapes the brand’s visual, narrative, and semantic image. From the creative vision of Eliseo H. Zubiri, Argentinian digital artist, and under the multi-talented supervision of CTRLZAK Studio, the JCP Metaverse enters unworldly landscapes and unknown lifeforms.